How do good doctors compete with bad companies?

May 23, 2019

Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future. Read more >

Ounce of prevention when facing gallons of trouble

May 23, 2019

“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now. Read more >

AOA is ‘always on’ its media game

May 22, 2019

Optometry’s outsized public awareness, media impact a testament to our message. Read more >

Help patients’ summers go swimmingly

May 20, 2019

The CDC’s Healthy and Safe Swimming Week, May 20-26, reminds Americans how to prevent illness and injury during this summer pastime. Here’s how doctors of optometry can reinforce eye safety. Read more >

1-800 Contacts changes online vision test marketing following AOA complaint

May 16, 2019

Consumers must first acknowledge 1-800 Contacts’ online vision test is not a comprehensive eye exam before using the technology, a change that comes after the AOA voiced health and safety concerns to the Federal Trade Commission (FTC). Read more >

West Virginia doctor of optometry named Sullins Award winner

May 16, 2019

Martin Carpenter, O.D., of West Virginia, to be recognized with the 2019 Dr. W. David Sullins Jr. InfantSEE® Award. Read more about what energizes Dr. Carpenter to provide pediatric vision care. Read more >