- Public Service Announcements
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Media Kits
- Ready for School
- Save Your Vision Month: Healthy Vision at the Computer
- National Glaucoma Awareness Month
- Eye-Friendly Toys for a Safe Holiday
- National Diabetes Month
- Summer’s Almost Here! Help Protect Your Eyes from Harmful UV Rays
- Keep Spring in Your Step
- Healthy Vision Month
- A Little Prevention Goes a Long Way
- Calendar of Eye Care Events
- InfantSEE®
- Doctors on the Frontline of Eye and Vision Care
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Press Releases
- Cosmetic Contacts Can Be a 'Scary' Choice for Halloween
- Recession Cutting Into Doctor Visits, According to New Consumer Survey
- Make Eye Exams Part of the Back to School Routine
- American Optometric Association Approves Optometric Board Certification at Annual Meeting
- Keep an Eye on Harmful UV Rays
- New Analysis Indicates Community Health Centers Lack Resources to Provide Poor and Rural Communities with Much Needed Vision Care Services
- Open Your Eyes to Healthy Eating Habits
- Glaucoma – the “Sneak Thief of Sight” – Can Lead to Vision Loss
- PARAOPTOMETRIC CERTIFICATION 2009 EXAM SCHEDULE ANNOUNCED
- Profession-Wide Optometric Organizations to Develop Guidelines for Commercial Support in Continuing Education
- AOA, School Nurses Partner to Link Healthy Vision and Improved Classroom Learning
- AOA-led Group Urges Obama to Increase Health Care Access, Affordability by Combating Provider Discrimination
- A Comprehensive Eye Exam Important for Americans at Risk for or Diagnosed with Diabetes
- Consumer Warning: Halloween Eye Wear Accessory May Permanently Damage Eyes
- Comprehensive Eye Exams Particularly Important for Classroom Success
- American Optometric Association Applauds Override of Medicare Cuts
- Hold Medicare claims, AOA Washington office advises
- Statement from the CMS: Claims Paid Under the Medicare Physician Fee Schedule
- Doctors of Optometry Urge Contact Lens Wearers to Be Vigilant with Lens Hygiene and Compliance in Flood Areas
- Protect Your Eyes and Attend Professional Fireworks Displays
- AOA Champions National Effort to Combat Diabetes
- Majority of Sports-Related Eye Injuries are Preventable with Protective Eyewear
- Vision Discomfort Associated with Computer Vision Syndrome
- AOA Introduces Electronic Coding Resource Exclusively For Members
- Reduce Your Risk of Developing AMD, Leading Cause of Vision Loss in Older Americans
- Barry J. Barresi, O.D., Ph.D., Appointed Executive Director of the American Optometric Association
- New Research Shows Consumers Who Purchase Contact Lenses Online Face Greater Eye Health Risks Due To Not Following FDA Safety Recommendations
- Early Detection Critical to Treating Glaucoma, Preventing Blindness
- Diabetes: A Top Cause of Blindness Among Adults
- New Survey Shows Few Americans Taking Care of Their Most Valued Sense: Eyesight
- Warning for Consumers: Popular Halloween Eye Wear Accessory Can Permanently Damage Eyes
- Computer Vision Syndrome Threatens Returning Students
- Doctors of Optometry Support AMO’s Voluntary Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Survey Quizzes Americans’ Knowledge of Eye Care Topics
- Congress Rejects Attacks on Optometry
- Diabetes Is the Leading Cause of Blindness Among Most Adults
- AOA Low Vision University Receives Support From Kemin Health
- AOA Backs Contact Lens Patient Safety Bill Sponsored by Kentucky's Rep. Whitfield
- Former President Carter and American Optometric Association Celebrate InfantSEE's First Birthday by Announcing Results
- American College of Nurse-Midwives Endorses American Optometric Association InfantSEE® Program
- Doctors of Optometry Support Bausch & Lomb's Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Federal Agencies Investigate Soft Contact Lens Use, Solution as Cause of Serious Eye Fungus
- Eye Fungus Reports Increase as Cases Emerge in United States
- Optometrists Anticipate “Boom” in Eye Diseases as Baby Boomers Turn 60
- AOA Children's Educational Materials Features New Animated Characters
Pay Attention to This
Through the eyes, an eye doctor can gain insights into a person's overall health. In fact, some systemic and chronic diseases can be detected with an eye exam. And some diseases, like diabetes, can seriously affect vision in addition to general health. Other eye diseases, like glaucoma, may cause vision damage and eventually blindness without the individual ever experiencing any symptoms.
While November and January are designated to heighten awareness of diabetes and glaucoma, respectively, we hope that your station will air these public service announcements year-round to remind your listeners of the importance of regular comprehensive eye exams, so that no one loses the precious gift of sight to eye disease.
"Box-O-mercial" |
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| TALENT: | The things that monopolize our attention — like informercials… | |
| SFX: | THEME MUSIC/AUDIENCE APPLAUSE | |
| SHOW HOST: | Introducing "Box-O" — the incredible storage closet made entirely of cardboard!!! | |
| TALENT: | Forget about half-hour commercials; The American Optometric Association wants you to pay attention to this: More than 2,000,000 Americans are unaware they have a vision-threatening eye disease called Glaucoma, even though it's easily detected by a comprehensive eye exam. Hey, it's your only pair of eyes. |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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"Your Life In Danger" |
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| TALENT: |
The things that monopolize our attention - like reality shows... |
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| SFX: | THEME MUSIC | |
| SHOW HOST: | Next on "Your Life In Danger" you'll be shot out of this cannon (PAUSE) and into that wall!!! | |
| TALENT: | Forget about "reality" shows; The American Optometric Association wants you to pay attention to this: If you have diabetes, you are at higher risk for eye diseases that can lead to blindness. Make sure you have a comprehensive eye examination once a year. |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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"Shower-Stall Singers" |
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| TALENT: | The things that monopolize our attention — like talent shows… | |
| BAD SINGER: | Oh Da-neeee-yee buh-oyyy-oyy-oyyy | |
| TALENT: | Forget about shower-stall singers; The American Optometric Association wants you to pay attention to this: More than 2,000,000 Americans are unaware they have a vision-threatening eye disease called Glaucoma, even though it's easily detected by a comprehensive eye exam. Hey, it's your only pair of eyes. Pay attention to them. |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
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"Fashion That Cooks" |
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| TALENT: | The things that monopolize our attention — like award-show fashions… | |
| SFX: | THEME MUSIC/AUDIENCE APPLAUSE | |
| FASHION GURU: | That aluminum foil creation Aleeseeya's wearing is simply stunning but the poor dahling is literally basting under those lights… | |
| TALENT: | Forget about fashion parades; The American Optometric Association wants you to pay attention to this: If you have diabetes, you are at higher risk for eye diseases that can lead to blindness. Make sure you have a comprehensive eye examination once a year. Hey, it's your only pair of eyes. |
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| English: | MP3 | Windows Media Audio (WMA) |
| Espanol: | MP3 | Windows Media Audio (WMA) |
| Live Announcer Spot #1 | ||
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Healthy eyes are an important part of having a healthy body. Did you know that early signs of diseases like diabetes can often be detected in an eye exam? Keep your eyes healthy. Keep your body healthy. Keep your eye care professional on your list of doctors to visit regularly. This message brought to you by the American Optometric Association. |
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| Live Announcer Spot #2 | ||
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It's been called the thief of sight. That's what glaucoma does. It sneaks up on you—gradually—and steals your sight. Especially if you're over 60 or Black and over 40. Or have a family history of glaucoma. Glaucoma can't be cured. But it can be controlled and the risk of blindness reduced—if glaucoma is detected early. That's why it's important to get regular eye exams. It's easy, and it could save your sight. A message from the American Optometric Association. |
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